I loved both computers and art so graphic art seemed to be a good combination of the two for me.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), advertisements and product packaging.
For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements. -from Wikipedia-
Brand Indentity Design
Logos can help you give personality to your business, which can make it more attractive to consumers. A logo featuring a friendly cartoon character or cute animal can make consumers feel at ease and develop a sense of trust in your company, even before they ever have done business with you. A brightly colored or uniquely designed logo can project an air of originality and innovation. You also can use your logo to create an image of speed and efficiency.
A logo serves to identify your brand and establishes it in the minds of consumers. Instead of just seeing or hearing the name of your company through your marketing efforts, a logo adds a visual image that can become implanted in peoples' minds over time. It is important to incorporate your company's name and possibly your marketing slogan into your logo design so that consumers learn to associate them with your logo.
Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services.
Services can be brochures,flyers, wall menu, seasonal promotions, direct mail, web and print ads including fancy lettering, borders, catoons, illustrations and photographs.
Advertisement must be designed to reach and compel the target customers to purchase products and services.
Publication / Signage Design
A full-color, beautifully printed hardcover book produces the winning impression in your business. I’ve seen professional look brochure can be the most powerful tool to market in any industry.
Also, it is undeniable that strategically placed signage is the main part of increase sales. A good signage design creates the recognition of places or landmarks.
Your signage is often the publics’ first perception of you and your first opportunity to make a positive impression on potential customers.
Customers these days are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. Even small business' has had to raise the standard of their presentation to remain competitive.